“Thomas’ Breakfast Battle”
50 food trucks. 50 unique Thomas’ Breakfast creations. Only one will reign supreme. Whose original Thomas’ English Muffin or Bagel recipe is best in the nation? That’s what consumers help us decide!
At the height of the food truck movement in America, an iconic brand engages food truck owners in a deliciously heated competition.
Their task? Create an original breakfast recipe featuring either Thomas’ English Muffins or Bagels, and take their creation on the road for a chance to collect $25,000!
Campaign support across social and digital channels informs consumers of the contest, and entices them to visit the campaign microsite to vote each day and help us crown a victor. Additional incentive? They could win $5,000, plus free Thomas’ products!
