I am an Associate Creative Director, Conceptor, and Copywriter who combines strategic savvy, exceptional creativity, and inspired leadership to develop successful campaigns for clients across verticals.

A relentless seeker of “what if?”, my passion is finding unexpected solutions and crafting unforgettable stories.

 

jillian.elisabeth@gmail.com
312.593.7034

Currently residing in
Sweet Home Chicago

Clients, Past & Present

Technical Skills

  • SEO, long-form, and short-form copy

  • Microsoft Office suite (Word, Excel, PowerPoint, Teams)

  • Keynote

  • Miro

  • Proficient in French

Power Skills

  • Empathetic leader

  • Ultimate collaborator

  • Unconventional thinker

  • Masterful storyteller

  • Engaging presenter

TPN | Chicago, IL | Associate Creative Director (08/2019 - present), Senior Copywriter (03/2016 - 08/2019)

  • Lead writer for Bank of America, overseeing creation of digital videos and print content for nearly 4,000 financial centers nationwide

  • Concept year-long retail programming initiatives and craft selling materials for Campari brands including Wild Turkey, Longbranch, Campari, Aperol, and SKYY

  • Former lead writer and conceptor for Grupo Bimbo responsible for social content (Instagram, Facebook, Pinterest, Snapchat), TV, radio, print, and sales force merchandising training videos. Brands included Takis, Sara Lee Bread, Thomas’ Breakfast, Arnold, Brownberry, Oroweat, Nature’s Harvest, and several regionals

  • Manage two direct reports and mentor junior team members

Experience

Merkle | Chicago | Senior Copywriter | 06/2014 – 02/2016

  • Wrote long-form website copy for Visa, persuasive direct marketing for SoFi, Southwest Airlines, and DIRECTV, and engaging loyalty emails for Universal Orlando Resorts

  • Wrote collateral that made the Affordable Care Act and marketplace easier to navigate for thousands of Anthem Blue Cross and Blue Shield members nationwide

Freelance Creative Conceptor | Chicago | 06/2010 – 06/2014

  • Trusted strategic consultant and creative problem solver for clients including Hilton Hotels, Kraft, YMCA, Chicago Public Schools, One Million Degrees, and Sunset Foods

  • Conducted thorough market research and competitor analysis to identify trends and opportunities that shaped strategy and drove communication

  • Improved brand visibility and customer engagement through compelling campaigns

  • Crafted persuasive copy that lifted Sunset Foods blog readership by 400% in one year

Arc Worldwide | Chicago | Senior Copywriter | 12/2007 – 06/2010

  • Led a five-person team to create successful direct marketing campaigns for United Airlines, DeVry University, New Holland, and Exclusive Resorts

  • Wrote CRM materials for United Airlines Mileage Plus annual program rollout

DRAFTFCB | Chicago | Junior Copywriter (12/2002 - 08/2004), Copywriter (08/2004-08/2006), Senior Copywriter 08/2006– 12/2007)

  • Created award-winning direct mail campaigns for Motorola, Hampton Inn, State Farm Insurance, P&G, Kaiser Permanente, the United States Postal Service, and Off the Street Club

  • Honed my concepting and presentation skills

Awards

  • 2024 Platinum Hermes Award – Electronic Media/Social Media/Interactive Media/Video; Bank of America $200 Checking Offer Digital Sync

  • 2024 Platinum Hermes Award – Print Media/Advertising/Outdoor Ad; Bank of America Mobile ATM Truck

  • 2024 Gold Marcom Award – Advertising/Marketing; Bank of America Mobile ATM Truck

  • 2024 Gold Marcom Award – Creativity/Design/Graphics; Bank of America Preferred Rewards Exterior and Interior Digital Creative

  • 2023 Gold Marcom Award – Strategic Communications/Marketing Campaign/Integrated Marketing; Bank of America Summer 2023 Campaign

  • 2023 Platinum Marcom Award – Strategic Communications/Marketing Campaign/Integrated Marketing; Bank of America 2023 Student Campaign

  • 2023 Bronze Summit Creative Award – Financial Marketing; Bank of America Summer 2023 Campaign

  • 2021 Bronze Telly – Regional TV; Food & Beverage; Arnold, Brownberry, Oroweat “Picnic Family”

  • 2020 Gold Telly – Social Video; Motion Graphics & Design; Sara Lee Honey Wheat

  • 2020 Gold Telly – Social Video; Food & Beverage; Sara Lee Artesano Brioche

  • 2020 Gold Telly – Social Video; Food & Beverage; Sara Lee Honey Wheat

  • 2020 Silver Telly – Social Video; Motion Graphics & Design; Sara Lee Artesano Brioche

  • 2020 Silver Telly – Non-Broadcast; Motion Graphics & Design; Arnold, Brownberry, Oroweat Vision Video

  • 2020 Silver Telly – Non-Broadcast; Internal Communications/Corporate Image; Arnold, Brownberry, Oroweat Sizzle Reel

  • 2009 LeoIntel Award Finalist – DeVry University

  • 2005 Pro Award – Third Place; Copywriting; Best Use of Direct Mail

  • 2005 Tempo Awards – Third Place; Copywriting; Creative Idea

  • 2005 Tempo Awards – Third Place; Copywriting; Marketing Strategy

  • 2004 John Caples Award – Second Place; Copywriting; Business Standard Direct Mail Under $500/m

Education

B.S. Advertising | University of Illinois | Urbana-Champaign

B.A. French Commercial Studies | University of Illinois | Urbana-Champaign

Double major afforded me the incredible opportunity to study abroad at L’Institut Catholique in Paris, France during my final semester of college

Just for fun

I also happen to be a classically trained pastry chef! In 2010, I took a four-year hiatus from agency life to obtain my Professional Certificate in Baking and Pastry from The French Pastry School. I even owned my own catering business, très jolie pâtisserie. I make a mean croissant…