“Can’t Stop, Won’t Stop #Pizzabagelin”
What do you do when National Bagel Day and National Pizza Day fall on the same day? If you’re Thomas’, create a Limited Edition Pizza Bagel, of course!
“Can’t Stop, Won’t Stop #Pizzabagelin’” is a true omni-channel campaign designed to reach consumers across multiple touch points throughout the product’s six-weeks in market.
A UGC Sweepstakes – the first ever for Thomas’ – garners over 10,000 unique entries within the first week. Over 50% of the entrants return weekly to enter. All 250 Pizza Party Pack prizes are redeemed within the first two days, and 3,200 of the 5,000 free Thomas’ Bagels coupons are redeemed on National Bagel Day.
