“Healthy Can Be Delicious”
Who says ”diet” foods must be completely tasteless? Why can’t something healthy also be delicious? Sara Lee believes these two worlds can co-exist. And the proof is in their Delightful Breads.
:15 Online Video for Sara Lee Delightful White Made with Whole Grain
:15 Online Video for Sara Lee Delightful White Made with Whole Grain
Point-of-Sale for the “Healthy Can Be Delicious” campaign intentionally embraces a light and airy look. Lifestyle imagery is juxtaposed with appetite appeal for the portfolio, while the keto-specific SKU POS features appetite appeal, packaging, and Keto Friendly callout.
Social content for Delightful’s “Healthy Can Be Delicious” campaign surprises and delights consumers by showing them just how delicious healthy can be, and empowers them to commit to their healthy lifestyle goals without fear.
Social Native content heroes real Delightful consumers using the product in delicious and inspiring ways to compel others to try.