“Tell Us Your Story”
Everyone has a story to tell. And Bank of America associates love hearing them. Because the more they understand about each client’s unique situation and needs, the better they can offer advice and make personally relevant recommendations. Armed with next steps and knowledge, clients can feel more confident about their financial narratives.
Exterior signage entices clients and non-clients to ask about featured products:
Entry door sign
Exit door sign
Lobby messaging invites conversation by reinforcing the personalized nature of the guidance available:
Lobby guidance message
Lobby retirement message
Lobby guidance message
Lobby mobile app message
Lobby guidance message
Office messaging builds on the guidance story with more specific examples of how Bank of America can support clients:
Merrill office message
Merrill office message
Relationship Manager office message
Business Specialist office message
Business Specialist office message
Lending office message
Lending office message
Lobby floor plan showing full messaging
Office floor plan showing full messaging