“Picnic Family”
Everybody raves about the nutritious deliciousness of Arnold, Brownberry, and Oroweat Breads – including a certain celebrity. Is that why he looks so good?
:15 Online Video for Oroweat Whole Grains Bread
:30 TV Spot for Oroweat Small Slice Bread
:15 Online Video for Oroweat Small Slice bread
The “Picnic Family” campaign included a print ad exclusively for Arnold, Brownberry and Oroweat Small Slice Breads. Leveraging celebrity spokesperson, John Stamos, and playing off the “light” quality of these new smaller loaves, the ad uses a touch of whimsy to draw in consumers.
In feed support…
John Stamos helped us spread the word about the partnership and these delicious breads via his personal Instagram account.
... annnd bonus behind the scenes Instagram Story from the print shoot day!