“Guidance for Goal-Getters”
Personal goals deserve personalized guidance – which is each Bank of America associate’s specialty. This concept heroes real associates with a variety of goals they can help clients pursue. Their warm and inviting expressions and open, confident stances assure clients they are in the right place to get after their goals, with support and gusto.
Exterior signage sets the friendly tone for the campaign:
Exterior message
Exterior message
Entry door sign
Exit door sign
Lobby messaging positions associates as champions for clients’ goals through encouraging, friendly language:
Lobby guidance message
Lobby investing message
Lobby rewards message
Lobby SafeBalance message
Lobby guidance message
Office messaging suits the easygoing summer season of the campaign, reminding clients that, while they are on-the-go, Bank of America remains a steady presence in their lives, here to support their goals with personalized financial guidance:
Relationship Manager office message
Relationship Manager office message
Merrill advisor office message
Merrill advisor office message
Business Specialist office message
Business Specialist office message
Lending office message
Lending office message