“Become the Inspiration”
Sometimes inspiration is hard to spot. Especially when we’re feeling bored or stuck in a routine. Your daily commute, weekly chores, weekend errands. All could be regarded as mundane must-dos – hinderances to creative inspiration. Or you could treat them as opportunities to manifest an extraordinary muse – it’s all a matter of how you frame it.
imPRESS Press-On Manicure and Falsies will have you seeing the world a little differently. Looking beyond what’s right in front of you. Finding beauty in the unexpected. Feeling inspired in the unlikeliest of circumstances. And delighting in the littlest details that catch your eye – because those little details make the biggest impressions. Once that tidal wave of inspiration rolls in, imPRESS can help you capture it before it gets away. With an endless array of wow-worthy styles, you can transform your look and…
“Inspired Nails” :30 TV
Video is shot from point of view of woman, energetic music underneath. As she goes about her day, the camera is drawn to little details that catch her eye. Her hands come in and out of frame as she interacts with the source of inspiration, then reveals nails that match. As the video unfolds, the pace will pick up as inspiration starts to come to her rapid fire:
From iridescent bubbles floating in the air, to a stained-glass window reflected on a sidewalk, to a popsicle melting, to a puffy cloud in the sky, to a miniature ceramic mushroom with polka dots in a fairy garden, to a glittery bumper sticker on a car, to a monarch butterfly…
VO: If it makes an impression on you, nail the look with imPRESS Press-On Manicure
CUT TO close up of woman’s hands as she applies latest look. Scene is lit with
a “shimmery effect” to allude to the inspiration spotted earlier.
VO: There’s no messy glue, and no limits to what you can do
SUPERS: No glue. No waiting. No limits.
CUT TO END SLATE that resembles Pinterest-esque mood board with real-world inspirational imagery and imPRESS styles (in and out of pack) that match. LOGO and tagline.
VO: imPRESS Press-On Manicure. Become the inspiration.
“Inspired Lashes” :30 TV
Video captures woman as she goes about her day and finds inspiration in the little things around her, then draws on them to create different eye looks with imPRESS Falsies. We hear energetic music underneath that picks up the pace as her eyes are drawn to more and more sources of inspiration:
From a bold peacock feather, to a spiky exotic fruit, to a tiger at the zoo, to a shimmery disco ball, to a prickly cactus, to a wispy dandelion, to a vibrant watercolor painting, to a sparkly sapphire ring, to a colorful lollipop, to feathery grass, to a shiny metallic shoe…
VO: If it catches your eye, bring the look to life with imPRESS Press-On Falsies
CUT TO close up of woman’s hands as she applies latest look. Scene is lit with a “shimmery effect” to allude to the inspiration spotted earlier.
VO: There’s no messy glue, and no limits to what you can do
SUPERS: No glue. No waiting. No limits.
CUT TO END SLATE that resembles Pinterest-esque mood board with real-world inspirational imagery and imPRESS styles (in and out of pack) that match. LOGO and tagline.
VO: imPRESS Press-On Falsies. Become the inspiration.
imPRESS in the Metaverse
We’ll leverage the exciting imPRESS Beauty virtual oasis to create a digital playground that invites visitors to explore, find inspiration and try on new looks. Site will be reskinned the experience the feature video and still assets from each TV spot.