“More to ❤️ in Midtown”
Two Bryant Park is Bank of America's love letter to Midtown. Featuring a prominent sculpture by a local artist and lush plant life that brings Bryant Park indoors, this state-of-the-art Financial Center is committed to making the neighborhood better.
There’s much to love about this vibrant neighborhood – the people, landmarks, food, entertainment… Bank of America is here for it all. When you visit Two Bryant Park, associates will not only share personalized recommendations that support you and your financial goals. They’ll also share their Midtown with you – personal favorites and neighborhood gems that you simply cannot live without… the kind of stuff you won’t find in guidebooks.
Exterior signage shares the “Now Open” news and invites visitors to get to know this new Midtown gem while highlighting an array of different reasons Bank of America is thrilled to call this neighborhood home. From falafel, finances, and fashion to Bryant Park, bagels, and budgeting, there’s more to love about Midtown!
SWAG is where it’s at. Associates will sport specialty tees for the Grand Opening – and hand them out to clients at the concierge desk:
Ask them anything! From planning for retirement, to planning the perfect picnic lunch in nearby Bryant Park. Bank of America associates have recos for that!
Scan the QR Code, Talk to the Bryant Park Bros. An AR app allows consumers to ask One Bryant Park and Two Bryant Park questions about Midtown. But it only works IN Midtown!
Who knows the city better than cab drivers? We’ll create digital video content that airs in Two Bryant Park and taxi cabs, featuring different drivers sharing Midtown’s best kept secrets.
“You wanna drink like a local? I’m taking you to Jimmy’s. Best dive bar in town! And cheap, too.”