“The Art of the Sandwich”
With its thick slices, rich flavor and soft, smooth texture, Sara Lee Artesano elevates the everyday sandwich to an art form. This campaign reminds consumers that, no matter what you layer on, when a sandwich starts with Sara Lee Artesano, it’s going to be remarkable.
:30 TV Spot for Sara Lee Artesano
:15 TV Spot for Sara Lee Artesano
Radio campaign for “The Art of the Sandwich” focuses on the appeal of grilled cheese, touting Artesano as The Official Bread of Grilled Cheese.
Print for “The Art of the Sandwich” campaign further embeds the notion that Artesano is The Official Bread of Grilled Cheese through appetite appeal paired with a simple yet powerful headline.
In the social space, an influencer recipe contest further instills the notion that Artesano is The Official Bread of Grilled Cheese, and capable of elevating that sandwich to an art form. The Artesano Grilled Cheese Showdown showcases the best of the best influencer creations, and compels fans to vote on their favorites for the chance to win assorted prizes.
Influencers help drive excitement and participation by sharing their remarkable ways for elevating grilled cheese to an art form with Artesano.
Upon completion of the Grilled Cheese Showdown, Influencer recipes are shared via Instagram Stories to entice fans to recreate them and discover the Art of the (grilled cheese) Sandwich.
