“Slow Crafted Excellence”
There’s bread. And then there’s Goldminer Slow Crafted Bakery Bread. Baked the way bread should be – with respect for high-quality ingredients, and attention to time. Bread for true bread lovers, that will change the way your whole family looks at bread forever. And that is precisely what this brand relaunch achieves.
:30 Online Video for Goldminer Slow Crafted Bakery
:15 Online Video for Goldminer Slow Crafted Bakery
Online videos position Goldminer as “Slow Crafted Excellence”. Bread baking cues deliver on the fresh-baked appeal and craftsmanship that goes into every loaf, while arresting imagery of freshly baked bread and original recipes make mouths water.
Kroger MyMag inserts communicate the unique qualities that make Goldminer an exceptionally delicious, family-friendly bread. Coupons drive trial and purchase.
Static banners for the “Slow Crafted Excellence” campaign reinforce the family-friendly appeal of these loaves to drive purchase.
Social content balances bread beauty to showcase the brand’s bakery-fresh characteristics, and recipes that will win over every member of the family, with posts that direct consumers where to find the product in stores.
