“Young, Smart & Fee-free”
Financially independent. (But still supported!) Adulting… So. Hard. (But still having fun!)
Can students have all the things? Yes, when they bank with the best for students – Bank of America.
Student-friendly products + real world guidance = confidence to adult well
Students walking by the financial center are met with exterior signage that speaks to their interests:
Entry door sign
Exit door sign
Lobby messaging continues to assure students they’re in the right place for support throughout their journey to adulthood and financial independence:
Lobby - SafeBalance Banking message
Lobby - Erica® message
Lobby - Guidance message
Lobby - SafeBalance Banking message 2