“The Un-bland Blog”
eureka! is beloved by green-minded consumers for its delicious, premium, organic breads, and its carefree, playful brand voice. Could the brand also become a trusted authority on other green topics? To the blog-o-sphere!
If the lovable yet cheeky, eureka! mascot, Archie were to author “The Un-bland Blog”, how would that read?
Or perhaps Archie plays a supporting role, and the brand itself authors this blog in its whimsical tone…